McDonald’s UK Menu Price Changes in 2026: Three Products, Three Pricing Patterns

McDonald’s UK prices moved upwards between April and July 2026, but not according to one menu-wide rule. Getplace data shows that 83% of monitored Medium Big Mac Meal prices remained unchanged, while 59% of Double Burger Deal listings were repriced and 97% of Large Coca-Cola Classic listings increased. The difference matters because an average price rise cannot show which products were held steady, which converged on a new price and which moved almost everywhere.

Key findings

• The Medium Big Mac Meal changed at only 17% of 90 monitored locations. Its reported national-average increase was 0.63%.
• The Double Burger Deal moved towards a common £14.99 price across the 90-location sample. Its reported national-average increase was 8.60%.
• Large Coca-Cola Classic increased at 1,239 of 1,276 locations, approximately 97%.
• Medium Coca-Cola Classic increased at 1,223 of 1,274 locations, approximately 96%.
• The reported average increase was 20p for a large Coca-Cola and 8p for a medium.
• The large size rose faster in all six cities shown in the research.

Medium and large Coca-Cola prices both increased between April and July 2026, but the large size moved further.

One McDonald’s UK price increase concealed three different patterns

It is tempting to summarise the findings by saying that McDonald’s raised prices. That is accurate, but not particularly useful.

The three products followed different paths:

• Medium Big Mac Meal: 90 monitored locations; 17% repriced; reported average change of +0.63%. Most prices remained unchanged.
• Double Burger Deal: 90 monitored locations; 59% repriced; reported average change of +8.60%. Two starting tiers converged around £14.99.
• Large Coca-Cola Classic: 1,276 monitored locations; 1,239, or 97%, repriced; reported average change of +6.16%, or approximately 20p. The price increased at nearly every monitored location.

This distinction changes the commercial question. Instead of asking whether a chain increased prices, pricing teams should ask which items moved, how widely they moved and whether the existing price distribution widened, narrowed or stayed intact.

The Medium Big Mac Meal remained stable at 83% of monitored locations

Among the 90 locations in the meal-and-deal analysis, 83% kept the Medium Big Mac Meal price unchanged. Only 17% changed it at any point between the April and July observations.

The reported national-average increase was 0.63%. The existing price ladder, ranging from £5.99 to £7.19, remained in place.

This is the most stable of the three examples. The data does not reveal why the product changed less, so it would be premature to describe it as a deliberate value anchor. What the research establishes is narrower: most monitored locations did not change the price, even while other items in the same menu moved much more sharply.

In the 90-location sample, 83% of Medium Big Mac Meal prices remained unchanged.

That is a useful distinction for competitor monitoring. A stable average can result from widespread stability, or from increases and decreases cancelling one another out. Location-level observations show which explanation applies.

The Double Burger Deal moved towards a common £14.99 price

The Double Burger Deal followed a different pattern.

At the beginning of the comparison, the research shows two main groups. Roughly 60% of monitored locations listed the deal at £12.99, while approximately 40% were already at £14.99. By July, the monitored listings had converged on £14.99.

For locations moving from £12.99 to £14.99, the increase was £2, equivalent to approximately 15.4% using the displayed prices. Across the full 90-location sample, including listings that were already at £14.99, Getplace reports an average increase of 8.60% and an overall repricing share of 59%.

The monitored Double Burger Deal listings moved from two main price tiers towards a common £14.99 price.

The important finding is not simply that the deal became more expensive. Its observed price distribution narrowed. A lower tier largely disappeared from the sample, producing greater consistency across the monitored locations.

That can matter operationally as well as commercially. A common price makes a national offer easier to communicate, but it also changes the value equation in markets that previously had access to the lower tier. The available data does not include orders or conversion, so it cannot show how customers responded.

Coca-Cola prices increased at 96% to 97% of monitored locations

The Coca-Cola comparison covers a much broader set of listings.

Large Coca-Cola Classic increased at 1,239 of 1,276 monitored locations. Medium Coca-Cola Classic increased at 1,223 of 1,274. That means each size was repriced at approximately 96% to 97% of eligible locations.

Large Coca-Cola Classic increased at 1,239 of 1,276 monitored locations.

The reach was nearly identical. The size of the increase was not.

Getplace reports that the medium drink rose by an average of 8p, or 3.01%, while the large rose by 20p, or 6.16%. In absolute terms, the large increase was 2.5 times the medium increase. In percentage terms, it was just over twice as large.

The difference also widened the reported premium for upgrading from medium to large. Based on the displayed national averages, that premium increased from 47p in April to 59p in July.

This is evidence of a steeper price ladder between the two sizes. It is not, on its own, evidence of customer price elasticity or higher margins. Establishing either would require sales volumes, customer behaviour and cost data that are not included in the research.

Large Coca-Cola increased faster in all six reported UK cities

The same size pattern appears in every city included in the research:

• London: medium +3.48%; large +6.72%; the large increase was 1.9 times the medium increase.
• Manchester: medium +2.52%; large +6.05%; the large increase was 2.4 times the medium increase.
• Birmingham: medium +2.82%; large +6.05%; the large increase was 2.1 times the medium increase.
• Leeds: medium +3.66%; large +7.79%; the large increase was 2.1 times the medium increase.
• Sheffield: medium +4.51%; large +7.51%; the large increase was 1.7 times the medium increase.
• Belfast: medium +4.70%; large +6.83%; the large increase was 1.5 times the medium increase.

The reported increase for large Coca-Cola exceeded the medium increase in all six cities shown.

The size of the gap varied. Manchester had the largest relative difference, while Belfast had the smallest. But the direction did not change: the reported percentage increase for large Coca-Cola exceeded the medium increase in all six cities.

That consistency supports a geographically broad pattern across the monitored sample rather than an effect isolated to one city. It does not mean every restaurant or platform followed precisely the same path.

What restaurant pricing teams should monitor

The three products illustrate why menu-price monitoring needs to operate below brand level.

First, averages do not reveal coverage. A 6% increase applied almost everywhere creates a different competitive situation from a 6% increase concentrated in a small group of restaurants.

Second, price tiers matter. The Double Burger Deal did more than increase in average price. Its observed listings converged around one price. That is a different pricing event from an increase that preserves local variation.

Third, size architecture matters. Medium and large Coca-Cola moved at almost the same share of locations, but the large size rose further. A category-level view would miss the widening upgrade premium.

For pricing and franchise teams, the practical questions are therefore specific:

• Which products changed?
• What share of eligible locations changed them?
• Did the change widen or narrow the price distribution?
• Did different sizes move by the same amount?
• Was the pattern consistent across cities?
• How did the change affect the price ladder within a meal, category or offer?

These are the questions that turn price collection into pricing intelligence.

About the McDonald’s UK menu price data

Getplace compared McDonald’s UK menu prices between April and July 2026.

The Medium Big Mac Meal and Double Burger Deal findings cover 90 monitored locations. The Large Coca-Cola Classic analysis covers 1,276 locations, while the Medium Coca-Cola Classic comparison covers 1,274.

The supplied research plates do not identify the platform or platforms monitored, the exact April and July collection dates, the averaging method, or the rules used to match locations and products between observations. The results should therefore be read as findings from the stated Getplace samples, not as a complete census of every McDonald’s UK restaurant or sales channel.

The plates also report percentage changes calculated from underlying data that may contain more precision than the displayed prices. Rounded price endpoints will not always reproduce the published percentage exactly.

The McDonald’s UK menu moved, but it did not move as one

McDonald’s UK did not show one uniform repricing pattern in the products examined here.

The Medium Big Mac Meal remained stable at most monitored locations. The Double Burger Deal moved towards a common £14.99 price. Coca-Cola increased almost everywhere, with a larger uplift on the large size than the medium.

The broader lesson is straightforward: a brand-level price headline is only the beginning. The decision-relevant evidence sits at product, size, location and city level.

Getplace monitors these movements across menus and locations, making it possible to see not only whether competitors changed price, but where the change occurred and how the pricing structure moved.

Sources

• Getplace. “McDonald’s UK Menu Repricing Snapshot, April to July 2026.” Internal visual research plates supplied for this article. Descriptive title.
• Denis Chernobaev. “McDonald’s UK latest price increase.” LinkedIn, July 2026.
• Denis Chernobaev. “McDonald’s raises prices on Coca-Cola.” LinkedIn, July 2026.