France Fast Food Prices 2026: Burger King Changed Prices in 98% of Restaurants

One Burger King add-on rose by 40 cents in 607 French restaurants. McDonald’s most widespread identical price change reached 41.

That contrast sits behind Getplace’s summer 2026 pricing study. Between 5 June and 31 August, at least one dine-in price differed in 98% of the Burger King restaurants tracked, compared with 56% for KFC and 55% for McDonald’s. The analysis covered 2,658 restaurants in France.

For teams comparing menus, the useful question is not simply whether a chain changed prices. It is whether they are looking at a change repeated across hundreds of locations or one limited to a much smaller group.

A 40-cent change across 607 Burger King restaurants

Burger King’s crispy chicken add-on went from €1.60 to €2.00 in 607 of the 629 restaurants in the study. That is a 25% increase for that add-on, not for the burger or the customer’s whole meal.

At McDonald’s, the identical change seen in the most restaurants was a rise from €5.80 to €5.90 for six Veggie McPlant Nuggets. It appeared in 41 of the 1,653 locations tracked.

These are different products, so this is not a comparison of which chain offers better value. It shows how widely an exact price movement appeared within each network.

Imagine checking just one restaurant. You might find a ten-cent increase and reasonably record it. What you would not know is whether that observation represents dozens of other locations, hundreds, or that restaurant alone.

The France study makes that distinction visible. It does not tell us who made the decisions. Similar prices across many restaurants are not proof of a head-office instruction, just as local differences do not prove that individual franchisees set them independently.

What the 98%, 56% and 55% actually measure

Getplace compared each product with itself in the same restaurant. The headline rates count restaurants where at least one price was different at the end of August from its price on 5 June 2026.

“Changed” includes a higher or lower price. It does not mean that every item increased, that every customer paid more, or that the average meal became more expensive by that percentage.

McDonald’s also had more restaurants with a changed price in absolute terms than Burger King: 908 versus 619. But it had a much larger tracked network. Counts tell us how many locations were affected; percentages tell us how widespread that was within the study’s coverage of each brand.

KFC’s northern restaurants show why direction matters too

In 24 KFC restaurants across Nord, Pas-de-Calais, Aisne and Somme, prices moved both ways. Each of those restaurants cut 31 prices and raised dozens of others over the observed summer dates, according to Getplace’s published analysis.

The Petite salade is one example. Its price fell from €3.00 to €2.20 in 24 restaurants. Elsewhere in the study, the Menu 32 Hot Wings rose from €34.85 to €35.95 in 123 restaurants.

A single “KFC changed prices” label would hide that detail. So would a claim that the whole menu went up or down.

Burger King showed both directions too. The 3 Menus + 1 Kingbox offer rose from €29.90 to €30.90 in 142 restaurants, while the Chicken Louisiane Steakhouse fell from €7.90 to €7.50 in 21.

For a pricing team, these are specific comparisons to investigate. A family order and a small side are different purchases. Their movements cannot stand in for the cost of a typical basket without knowing what customers actually bought.

What delivery platforms can take from a dine-in study

This research does not measure delivery-app prices. There is no basis for assuming that the same changes appeared on Uber Eats, Deliveroo or another platform.

Its relevance is the detail behind a price comparison: the item, the restaurant, the channel and the date.

Consider a hypothetical product that costs €8.00 in a restaurant and €9.00 on an app. If its dine-in price rises to €8.50 while the app price stays at €9.00, the gap narrows even though the delivery price has not moved. Looking at the gap alone could give the wrong impression about what changed.

That is why comparing dine-in and delivery markups requires matched products and observations, with fees and promotions kept separate.

The same care applies to timing. This study uses four collection dates, not continuous observation. It can show differences between those dates, but not every change that happened and reversed between them. Our guide to monitoring competitor menu-price changes explains that distinction in more detail.

The takeaway is straightforward: a chain-level percentage starts the conversation. Knowing which item changed, at which restaurants and in which channel makes the comparison useful.

About the data

Getplace’s published analysis covers dine-in menus at 629 Burger King, 376 KFC and 1,653 McDonald’s restaurants in France. It reports approximately 380,000 item-and-restaurant price pairs, comparing each product with itself inside the same restaurant on four collection dates between 5 June and 31 August 2026.

Restaurant-level percentages compare the first and final observations and are rounded to whole numbers. Prices are observed menu prices, not transaction-weighted averages. Promotional, coupon and loyalty prices are excluded; delivery and service fees are not included. Prices may have changed since collection.

This article uses Getplace’s published findings, rather than a new analysis of the underlying dataset. The source does not detail how unavailable or replaced products were treated. The findings do not establish the reasons for price changes, their effect on sales, or any brand’s official pricing policy.

Getplace is independent of Burger King, KFC and McDonald’s and is not affiliated with, sponsored by or endorsed by them.

Need to compare menu prices across platforms and restaurants? Talk to Getplace about menu and price matching.

Sources

• Denis Chernobaev / Getplace. France Fast Food Prices 2026: Burger King Changed Prices in 98% of Restaurants. Research period: 5 June–31 August 2026. Read 16 September 2026.
• Denis Chernobaev / Getplace. France summer dine-in pricing findings. LinkedIn post and accompanying infographic. Read 16 September 2026.