How McDonald’s Delivery Prices Vary Across France: One Burger, 146 Price Points

Getplace’s published analysis reported 146 distinct price points for the same McExtreme burger across 1,629 McDonald’s restaurants listed on Deliveroo in France. Prices ranged from €14.40 to €26.10, with a median of €20.40. The €11.70 gap matters because pricing teams cannot understand a national estate from one average price. They need to see how the same product is positioned at individual restaurants and where local prices move furthest from the centre.

Key findings from McDonald’s France delivery prices

• Getplace’s analysis covered one product, McExtreme: 2 Steaks Hachés, at 1,629 McDonald’s restaurants on Deliveroo in France.
• The product appeared at 146 distinct price points.
• The median listed price was €20.40.
• The lowest reported price was €14.40 at McDonald’s Lagny.
• The highest reported price was €26.10 at McDonald’s Paris République.
• The difference between the minimum and maximum was €11.70, equal to 81.25% of the minimum price and rounded to 81% in the original analysis.

One McExtreme appeared at 146 prices across 1,629 restaurants

The national median of €20.40 is useful, but it is only the centre of the distribution. The same McExtreme product appeared at 146 different prices in the Getplace analysis.

That level of variation changes the pricing question. A national benchmark can show whether a restaurant sits above or below the middle, but it cannot show whether the wider network follows a few controlled price tiers or a much more fragmented structure.

Here, 146 price points indicate a dense price architecture. For a pricing director, that creates a practical need to compare like with like: the same SKU, on the same delivery platform, across individual restaurants.

McDonald’s France prices ranged from €14.40 to €26.10

The price corridor was wide. McDonald’s Lagny had the lowest reported price at €14.40, while Paris République had the highest at €26.10.

The difference between the minimum and maximum was €11.70. Relative to the lowest price, the maximum was 81.25% higher.

This comparison does not mean most restaurants sat near either extreme. It shows the width of the observed corridor and identifies locations that pricing teams would want to inspect more closely.

The highest prices were not confined to Paris

Paris République set the maximum in the published analysis, but the upper end was not simply a Paris story. Five Toulouse restaurants were listed at €25.70: Toulouse Nord, Toulouse Esquirol, Toulouse Roosevelt, Toulouse L’Union and Toulouse Minimes.

The lower-price examples also crossed several parts of the Paris region, including Lagny, Cachan, Vincennes, La Défense and Nanterre. The pattern therefore looks more granular than a simple split between Paris and the rest of France.

Without the underlying data, it is not possible to map the full geographic distribution or measure how many restaurants occupied each price point. The named examples still show why city-level averages can miss meaningful differences between individual restaurants.

Price variation by location is not proof of dynamic pricing

The analysis is a snapshot of price differences between locations. It does not show prices changing by time of day, demand level or customer behaviour.

That distinction matters. Location-based price variation can form part of a broader pricing strategy, but this evidence alone does not establish dynamic pricing in the time-sensitive sense. It also does not explain why a particular restaurant selected a particular price.

Possible factors could include local costs, competitive conditions, delivery economics, franchise decisions or older pricing layers. They remain questions for further analysis, not findings from this snapshot.

What pricing teams can learn from SKU-level comparison

For multi-location brands, the main lesson is operational: start with a consistent unit of comparison. A single product across one platform makes local variation visible in a way that a blended menu average cannot.

Pricing teams can use that view to:

1. identify restaurants furthest from the national or regional median;
2. distinguish deliberate price tiers from isolated outliers;
3. compare neighbouring restaurants serving similar delivery markets;
4. check whether the same pattern appears across other hero products;
5. track whether local gaps widen, narrow or remain stable over time.

The data should guide investigation rather than supply an automatic answer. A high price may be intentional and commercially sound. A low price may support a local value position. The useful question is whether each difference is understood, current and consistent with the brand’s pricing logic.

For a broader view of the workflow, see Getplace’s guide to menu and price comparison at scale.

The same SKU-level method can also reveal how pricing changes over time. Getplace’s analysis of McDonald’s UK menu price changes in 2026 compares three products and shows why one estate can contain several pricing patterns.

About the data

This article is based on a Getplace analysis published by Denis Chernobaev on LinkedIn on 22 July 2026 and the accompanying Getplace graphic. The analysis reported prices for McExtreme: 2 Steaks Hachés across 1,629 McDonald’s restaurants listed on Deliveroo in France.

The published material reported the sample size, number of distinct price points, median, minimum, maximum, spread and named location examples. The €11.70 spread and 81.25% maximum-versus-minimum calculation were checked from the published inputs.

The underlying export was not available for this article. The published material did not state the collection date, matching rules, exclusions, availability treatment or whether discounts affected the displayed prices. The figures should therefore be read as results reported in Getplace’s published analysis, not as a newly reproduced calculation from raw data.

A national price can hide the real pricing system

For the McExtreme in this analysis, there was no single delivery price that described the whole French network. There were 146.

The €20.40 median gives pricing teams a reference point. The €14.40 to €26.10 corridor shows why the work cannot stop there. The commercial questions sit at restaurant and SKU level: where does the price differ, how far does it move, and is that difference intentional?

Getplace tracks restaurant products and prices across delivery platforms, making these local comparisons possible at scale. See how Getplace approaches restaurant pricing analysis.

Sources

• Denis Chernobaev. “1 burger. 1 country. 146 prices.” LinkedIn, 22 July 2026. Original post removed; copy retained in Getplace’s editorial records.
• Getplace. “McExtreme: 2 Steaks Hachés, 146 different prices.” Published analysis graphic accompanying the LinkedIn post, supplied for this article.