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It’s very useful to have Getplace tools by my side. I much prefer to see facts and figures and act on them before anybody else does.
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Graham Atkinson
Owner / Director
Homies Pizza and Butta Burger
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  • Footfall, Households and F&B Heat Maps
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  • Unlimited reports
Money-back guarantee if you are not satisfied with the subscription.
It’s very useful to have Getplace tools by my side. I much prefer to see facts and figures and act on them before anybody else does.
Graham Atkinson photo
Graham Atkinson
Owner / Director
Homies Pizza and Butta Burger
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Footfall heatmap analytics

pin iconAvailable for the whole UK
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How to use Location-Analytics Footfall Heat Maps

pin iconFootfall

The Footfall (Pedestrian Traffic) Heat Map layer provides valuable insights into the movement and flow of people within the cities of the UK.

pin iconF&B Businesses

The Food and Beverages (F&B) Businesses Heat Map layer showcases the concentration and distribution of culinary establishments across the cities of the UK.

pin iconHouseholds Density

The Households Density Heat Map layer offers a comprehensive view of the residential distribution within the cities of the UK.

Mapping UK hyperlocal data

Footfall heatmaps utilize advanced technology to visualize foot traffic intensity within a specific location. These heatmaps generate comprehensive representations of customer traffic patterns. Overlaying this data onto a map provides a visually captivating display of high-traffic areas, popular routes, and hotspots, empowering businesses to make informed decisions that drive success.

The benefits of incorporating footfall heatmaps and site analytics into your business strategy are abundant:


1. Unveiling Customer Behavior: Gain unparalleled insights into customer behavior by delving into footfall patterns. Identify peak hours, dwell times, and preferred pathways to fine-tune your marketing strategies, optimize staffing schedules, and design layouts that cater precisely to your customers' preferences.


2. Strategic Location Optimization: The success of your business hinges on choosing the right location. With footfall heatmaps, you can evaluate foot traffic intensity across different areas, enabling you to make informed decisions when selecting new sites or assessing the performance of existing locations. Pinpoint areas with high footfall potential and position your business strategically to maximize visibility and draw in a steady stream of customers.


3. Streamlined Operations and Efficiency: Unlock the key to operational efficiency by analyzing foot traffic patterns. Identify bottlenecks, overcrowded zones, or underutilized spaces to optimize resource allocation, revamp store layouts, and streamline customer flow. This holistic approach enhances operational efficiency, resulting in improved customer satisfaction and optimized resource allocation.


4. Data-Backed Decision Making: Embrace the power of data to drive your business forward. Footfall site analytics empower you to make informed, data-driven decisions. Measure the effectiveness of marketing campaigns, gauge the impact of promotional activities, and evaluate the success of store layouts with concrete evidence. This data-driven approach ensures that every decision you make is rooted in data, propelling your business towards success.


In conclusion, the integration of footfall heatmaps and site analytics revolutionizes your business strategy, providing unprecedented insights into foot traffic patterns, customer behavior, and operational efficiency. By leveraging these tools, you can optimize your operations, enhance customer experiences, and outshine your competitors. Embrace the future of business by harnessing the power of footfall heatmaps and embarking on a data-driven journey that paves the way for your business's lasting success.

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Frequently Asked Questions

Benefits of using heatmap analytics?
Heatmap analytics offer several benefits, including:
  1. Improved User Experience: By visualizing user interactions through heatmaps, businesses can enhance website design, content layout, and navigation, ultimately improving the overall user experience.
  2. Optimized Conversion Rates: Heatmaps help identify areas of high engagement, enabling businesses to strategically place call-to-action buttons and key elements to boost conversion rates.
  3. Data-Driven Decision-Making: Heatmap analytics provide actionable insights based on real user behavior, allowing businesses to make informed decisions about content, design, and marketing strategies.
  4. Enhanced Footfall Analytics: Heatmaps also aid in footfall analytics, helping brick-and-mortar businesses understand customer behavior within physical spaces, leading to better store layouts and customer experiences.

Where does footfall data come from?
Footfall data, often referred to as footfall traffic data or footfall traffic analytics, is derived from various sources. These sources include:
  1. In-Store Sensors: Retailers and physical businesses use sensors installed at entry points to track the number of people entering and exiting their premises.
  2. Wi-Fi Tracking: Many businesses leverage Wi-Fi signals to monitor the movement of mobile devices, providing insights into foot traffic patterns.
  3. Video Analytics: Surveillance cameras equipped with analytics software can count the number of individuals entering a space and analyze their movements.
  4. Mobile Apps: Some businesses collect footfall data through their mobile apps, which track user location and behavior while inside a store or facility.

What is a heat map in business?
In business, a heat map, often referred to as heat map reporting or place heatmap, is a graphical representation of data that uses color-coding to visualize patterns, trends, or variations in a particular area or dataset. Heat maps are widely used to analyze and present complex information in an easily understandable format. In the context of business, a heat map can provide insights into various aspects, such as website engagement (through click and scroll heatmaps), sales performance by geographic location, customer demographics, or even employee productivity within an office space. These visual representations help organizations make data-driven decisions, identify areas of improvement, and allocate resources effectively.
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