Customer story
How Burger King plans new locations with confidence
From marker sketches over map screenshots to data-backed expansion: real delivery coverage, store overlap, and cannibalisation — forecast before the lease is signed.
Burger King · Network expansionIndustry
QSR · burgers
Footprint
Multi-market network
Use case
Expansion planning & delivery areas
Time to value
First insights in days
Site planning ran on screenshots and a marker
Every new location started the same way: a map screenshot, a hand-drawn circle where the delivery area “probably” was, and population numbers stitched together from open sources.
It took days per site. And the hardest question — how much would a new store steal from the ones nearby? — stayed a guess until months after opening.
An actual workflow: zone drawn by hand, reach unknown
“Estimating a new site meant screenshots, spreadsheets and a marker. It took days — and we still weren’t sure.”
Network expansion team · Burger King
From marker sketches to live coverage
- Zones drawn by hand over screenshots
- Days of work per candidate site
- Population and demand — rough guesses
Camden High St- Actual delivery areas from every platform
- Minutes per site — for the whole network
- Real population coverage behind every number
Cannibalisation, forecast before the lease
- 1
Pick a candidate address
Any address on the map — a vacant unit, a rumored competitor site, a dark-kitchen slot.
- 2
Model its delivery area
Getplace predicts the real coverage the new store would get on each platform.
- 3
Forecast the overlap
See how many people the new zone shares with every existing store — and how many orders move.
- 4
Decide with numbers
Net network gain, per-store impact, population coverage — on one screen before the lease.
Oxford StreetNew site · Soho
From days of manual work to a few clicks
Site planning is faster, more confident, and repeatable across the entire network — every candidate address comes with real numbers.
Placeholder figures — to be replaced with approved numbers.
“Getplace surfaces the insights and visibility we were missing across delivery platforms, enabling us to optimise our network more effectively — serving guests better while driving stronger business outcomes.”
Your city, your competitors, live on the first call
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