Research the Market

Market research is crucial when choosing a location for a restaurant in Sunderland or any other area. Conducting thorough market research helps you gather essential information about the local dining scene, customer preferences, competition, and market demand.

Market research also helps you evaluate the demand for different types of cuisine and dining experiences in Sunderland. By identifying any gaps or underserved niches, you can develop a restaurant concept that fills those gaps and meets the needs of the local market. This understanding of market demand can inform your menu offerings, pricing strategy, and overall business model.

Researching the market provides you with the data and insights necessary to make informed decisions about your restaurant location. It helps you evaluate different areas of Sunderland based on factors such as foot traffic, demographics, income levels, and accessibility. With a thorough understanding of the market, you can choose a location that aligns with your target audience and maximizes your chances of success.

Pick Your Target Audience

Identifying and understanding your target audience is essential when choosing a location for a restaurant in Sunderland or any other area. Knowing your target audience helps you determine the best location to be in close proximity to them. For example, if your target audience is primarily university students, you may want to consider a location near college campuses or student housing areas. Being conveniently located near your target audience increases the likelihood of attracting their patronage.

Identifying your target audience helps you analyze the competition catering to the same customer segment. By understanding their strengths and weaknesses, you can choose a location that offers a competitive advantage or differentiates your restaurant. For example, if your target audience is health-conscious individuals, you may want to choose a location that is not saturated with similar healthy dining options.

Your target audience has a direct impact on your restaurant's revenue potential. Choosing a location that aligns with your target audience increases the likelihood of attracting a steady customer base. Understanding their income levels and spending habits helps you assess the affordability of your menu offerings and set appropriate pricing.

Sorrento Restaurant in Sunderland UK

Check Your Competition

Conducting a competition analysis is important when choosing a location for a restaurant in Sunderland or any other area. Assessing the competition allows you to identify what other restaurants in the area are offering. This knowledge helps you differentiate your restaurant and develop a unique selling proposition (USP) that sets you apart. By understanding your competitors' strengths and weaknesses, you can position your restaurant in a way that appeals to a different customer segment or offers something distinctive in terms of cuisine, ambiance, or service.

Evaluating the level of competition helps you understand if the market is already saturated with similar dining options. If there are already many restaurants offering the same type of cuisine or targeting the same customer segment, it may be more challenging to stand out and attract customers. In such cases, you might consider a location that has less competition or explore a niche market that is currently underserved.

Importance of Foot Traffic and Accessibility

Foot traffic and accessibility are important considerations when choosing a location for a restaurant in Sunderland or any other area. A location with high foot traffic offers greater visibility and exposure for your restaurant. Passersby are more likely to notice your establishment and be enticed to try it out. Being situated in an area with significant pedestrian activity can help increase brand awareness and attract potential customers.

Checking footfall heatmaps can help you to understand the popularity of the exact spot or building.

Accessibility is crucial for attracting and retaining customers. A location that is easily accessible by different modes of transportation, such as public transit, car, or walking, ensures that potential customers can reach your restaurant without difficulty. Consider the availability of parking facilities and proximity to public transportation stops to facilitate convenient access for customers.

Queen Victoria Pub in Sunderland

Space and Infrastructure

Space and infrastructure are important considerations when choosing a location for a restaurant in Sunderland. The physical space of a potential location impacts the seating capacity and layout of your restaurant. Consider the size and dimensions of the space, as well as the availability of different areas for dining, bar, kitchen, and restroom facilities. Assess if the space can accommodate the desired number of seats and tables to meet your target capacity.

The space and infrastructure of a location play a significant role in creating the desired dining atmosphere. Assess if the layout and design of the space align with your restaurant concept and ambiance. Factors such as lighting, interior decor, and overall aesthetics contribute to the overall dining experience and can influence customer satisfaction.


If you want to choose the best location to open a restaurant in Sunderland, you need to consider many factors. Remember that choosing the right location for your restaurant is a critical decision that can significantly impact its success.

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