First Step – Research Your Market

Market research helps you understand the preferences, demographics, and eating habits of the local population in Frome. This knowledge allows you to change your restaurant concept, menu, and ambiance to cater to the specific needs and tastes of your target audience. By doing market research, you can identify existing restaurants in Frome and analyze their offerings, popularity, and customer satisfaction levels. This analysis helps you identify gaps in the market and opportunities for your restaurant to stand out and offer something unique.

Market research enables you to assess the competition in Frome. You can identify the types of cuisine, dining experiences, and price points offered by existing restaurants. This knowledge helps you position your restaurant strategically and differentiate yourself from competitors.

Second Step – Pick Your Audience

The target audience is an important factor when choosing a location for a restaurant in Frome. Understanding your target audience helps you identify their preferences, tastes, and dining habits. This knowledge allows you to choose a location that aligns with their needs and interests. For example, if your target audience consists of young professionals, you may want to consider areas near office complexes or business districts. If families with children are your target market, you may prefer a location close to residential areas or parks.

Understanding your target audience helps you assess the competition and identify gaps in the market. By choosing a location where your target audience is underserved or where there is a high demand for your specific cuisine or dining experience, you can position your restaurant as a preferred choice among your target audience.

By choosing a location that appeals to your target audience, you increase the chances of building customer loyalty and generating repeat business. When your restaurant is conveniently located for your target audience, they are more likely to become regular customers, resulting in sustainable revenue and long-term success.

Third Step – Check Your Local Foot Traffic

Foot traffic and visibility are important elements in a process of choosing location for a restaurant in Frome. A location with high foot traffic (carefully selected with footfall heatmap) contributes to your restaurant exposure. Passersby are more likely to see your place, which can lead to spontaneous visits and impulse dining decisions. Being in a visible location increases the chances of getting new customers who may not have been aware of your restaurant otherwise.

Areas with high foot traffic often indicate a concentration of potential customers. Locating your restaurant in such a location can help you tap into a larger pool of potential diners. The more people passing by your restaurant, the more opportunities you have to attract customers and increase your customer base.

Choosing a location with high foot traffic often means being in close proximity to other businesses, such as shops, offices, or entertainment venues. This proximity can create synergistic effects, as people may choose your restaurant for a meal before or after engaging in other activities in the area. Being in a vibrant and busy area can generate additional customer traffic and increase your restaurant's visibility.

Castello Restaurant in Frome

Fourth Step – Check Your Competition

Conducting a complex competition analysis is important when choosing a location for a restaurant in Frome. By analyzing the existing restaurants in Frome, you can identify the types of cuisine, dining experiences, and price points that are already well-represented in the area. This analysis helps you to inspect market gaps or opportunities where your restaurant can offer something different and unique to attract customers.

Understanding your competition allows you to position your restaurant strategically by identifying your unique selling points. You can assess what sets your restaurant apart and how you can differentiate yourself from existing establishments. This differentiation can be in terms of cuisine, ambiance, service, pricing, or any other aspect that appeals to your target audience.

Fifth Step – Local Regulations

Local regulations dictate the zoning restrictions in different areas of Frome. These regulations specify the types of businesses allowed in each zone, including restaurants. It is crucial to ensure that the location you choose is appropriately zoned for a restaurant. Additionally, you need to be aware of the permits and licenses required to open and maintain a restaurant in Frome and ensure that the location you select complies with these requirements.

Local regulations may stipulate requirements for parking facilities based on the size and seating capacity of the restaurant. It is important to consider the availability of parking spaces near your chosen location to accommodate customers. Understanding the local traffic regulations and considering factors such as traffic flow and accessibility for delivery vehicles is also crucial for smooth operations.

La Strada Cafe in Frome

Final Step – Cost and Budget

The cost of the location directly affects your overall budget and financial feasibility. It's important to choose a location that aligns with your budgetary constraints, taking into account factors such as lease or purchase costs, utilities, taxes, and any necessary renovations or modifications. Consider factors such as foot traffic, target market, competition, and market demand to estimate the potential revenue and profitability of your restaurant.


When choosing a location for a restaurant in Frome, you need to consider many factors to make an informed decision. We hope our article helps you a bit in this quest! Good luck! 

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