Pick Your Target Market

The target market plays a crucial role when choosing a location for a restaurant in Exeter. Determine the type of restaurant you want to open and identify your target customers. Consider factors such as demographics, income levels, and dining preferences. This will help you understand where your potential customers are located and what areas might be more suitable for your restaurant concept.

Study the restaurant market in Exeter to identify areas with high demand and potential for growth. Look for areas with a vibrant food scene, popular dining districts, or neighborhoods that are experiencing revitalization. Consider the proximity to offices, residential areas, shopping centers, and tourist attractions.

Assess the costs associated with each potential location, including rent or purchase prices, utilities, taxes, and any renovation or remodeling expenses. Evaluate the potential return on investment based on the expected revenue and operational costs.

Do Market Research

Market research helps you understand the demand for restaurants in different areas of Exeter. It provides insights into the dining preferences, habits, and spending patterns of the local population. By doing location analysis and analyzing market data, you can identify areas with high demand and growth potential, allowing you to make an informed decision about where to locate your restaurant.

Market research also allows you to assess the existing restaurants in Exeter. You can identify the types of cuisine, price ranges, and dining experiences offered by competitors. This analysis helps you understand the competitive landscape and identify gaps or opportunities in the market. You can position your restaurant to stand out from the competition and offer something unique to attract customers.

Market research helps you identify key amenities and attractions that can drive traffic to your restaurant. This includes shopping centers, tourist attractions, entertainment venues, and business districts. By choosing a location near these amenities, you can benefit from the foot traffic and exposure they generate, increasing the visibility and potential customer base for your restaurant.

The Waterfront Pub Exeter

Analyze Your Competition

Competition analysis helps you determine the level of market saturation in a particular area. If there are already numerous restaurants offering similar cuisine or concepts, it might be challenging to establish a foothold and attract customers. By assessing the competition, you can identify areas with lower saturation or niches that are not adequately served, allowing you to position your restaurant for success.

Understanding the competition enables you to differentiate your restaurant and create a unique selling proposition. By analyzing the offerings, ambiance, pricing, and overall experiences provided by existing restaurants, you can identify gaps or opportunities in the market. You can then tailor your concept to stand out from the competition and offer something distinctive that appeals to customers in Exeter.

Analyzing the competition allows you to determine appropriate pricing strategies and positioning for your restaurant. By evaluating the price ranges of similar establishments, you can align your pricing to remain competitive while still maintaining profitability. Additionally, understanding the positioning of existing restaurants can help you carve out a unique position in the market, whether it be by offering premium experiences or catering to budget-conscious customers.

Customer Flow

Customer flow is an essential factor to consider when choosing a location for a restaurant in Exeter. Selecting a location with a good customer flow ensures that your restaurant receives maximum visibility and exposure to potential customers. If your restaurant is situated in an area with high foot traffic or passing vehicles, it increases the chances of capturing the attention of people who may be interested in dining out. This visibility can lead to increased brand awareness and attract more customers to your restaurant.

Understanding customer flow patterns throughout the day and week is crucial. Analyze when people are most likely to visit restaurants in the area you are considering. For example, if the location experiences heavy lunchtime traffic due to nearby offices or shopping areas, it might be advantageous for a restaurant that focuses on lunch or quick-service options. Aligning your restaurant's operating hours and offerings with customer flow patterns can maximize your chances of attracting customers during peak times.

Harry's at Exeter

Space Requirements

The space requirements of your restaurant directly impact its operational efficiency. You need to ensure that the chosen location can accommodate all necessary components, including the dining area, kitchen, storage, restrooms, and any additional spaces required for your specific concept. Sufficient space allows for smooth workflow, effective organization, and seamless customer service, contributing to the overall efficiency of your operations.

Different jurisdictions have specific regulations and codes pertaining to restaurant spaces. These regulations cover areas such as fire safety, sanitation, health codes, and accessibility. When selecting a location, it is important to ensure that the space meets all the necessary requirements and can be easily modified or adapted to comply with applicable regulations. Failing to meet these standards can lead to penalties, delays, or even closure of your restaurant.

Cost And Budget

By carefully assessing the cost and budget implications of a location, you can make informed decisions that align with your financial capabilities and business goals. It ensures financial stability, supports efficient resource allocation, and maximizes the potential return on investment for your restaurant in Exeter.


Remember that choosing the right location is crucial for the success of your restaurant. Take your time to thoroughly research and analyze the options available to you before making a final decision.

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