Deliveroo UK Orders Grew 18%. Where Did the Extra 2.62 Million Come From?

Getplace estimates that Deliveroo handled 17.12 million UK orders in August 2026, compared with 14.50 million a year earlier. That is an increase of 18.1%, or 2.62 million additional orders in a single month.

Where did they come from?

Our comparison points mainly to locations already on the platform. They contributed roughly two-thirds of the estimated increase. Location turnover supplied the rest, while much of the growth happened outside London.

That distinction matters. A platform can grow by expanding its network, by attracting more orders to the businesses it already lists, or through a combination of both. The headline number does not tell us which is happening.

Existing locations contributed two-thirds of the increase

In the supplied comparison, Getplace matched 45,530 locations present on Deliveroo in both August 2025 and August 2026. Together, these locations generated an estimated 1.74 million additional orders.

That represents 66% of the total increase.

The broader network’s active-location count rose from 57,165 to 58,444, an increase of 2.2%. Estimated orders per active location rose much faster, by 15.5%, from approximately 254 to 293 for the month.

These are two different measures. The 15.5% figure compares the average across all active locations in each period. The 1.74 million contribution follows the locations present in both periods.

Both help explain why the order headline is more interesting than the change in location count alone. The analysis points towards more activity within an established network, rather than growth explained mainly by a larger list of places to order from.

A small net change hides substantial location turnover

The location count barely moved in percentage terms. Underneath that total, however, the comparison shows considerable change.

There were 12,914 locations present in August 2026 that were not present a year earlier. Another 11,635 locations present in August 2025 were absent from the later period.

“Newly present” does not necessarily mean a newly opened business. It describes a location’s presence in the platform comparison, not when the business began trading.

The estimated order contribution was also uneven:

The difference between newly present and departed locations added 0.88 million orders, or roughly 34% of total growth.

For a delivery-platform team, that is a useful distinction. A near-flat location count can conceal a meaningful change in the businesses supplying orders. Counting locations tells us about the size of the network. Following their contribution tells us more about how that network is performing.

Large chains and grocery supplied half the overall growth

Growth within the established network was not spread evenly.

Large chains contributed an estimated 758,000 additional orders from continuing locations. Grocery and retail contributed another 552,000. Together, that is 1.31 million orders: approximately 75% of the increase from existing locations and half the platform’s total estimated growth.

A relatively small group of brands also accounted for a substantial share of the overall increase.

Ten brands contributed 42% of the estimated year-on-year gain: McDonald’s, KFC, Morrisons, Sainsbury’s, Burger King, Co-op, Subway, Pepe’s Piri Piri, bp Marks and Spencer Food, and Tortilla.

The largest contributions shown in the research include:

These figures describe where the increase appeared in our estimates. They do not establish why customers placed those additional orders.

Still, the concentration is commercially important. A platform-wide growth figure can look broad-based while depending heavily on a relatively small set of merchant relationships. Understanding those relationships is part of understanding the growth itself.

Growth accelerated outside London

London grew too. Getplace estimates put its year-on-year order increase at 11.8%.

But growth was faster in the other city groups in the research:

The 34.7% figure is the combined growth of that final group. It does not mean every smaller city grew at that rate.

Percentage growth also needs to be read alongside scale. A smaller market can grow quickly while adding fewer orders than a much larger city. In this comparison, however, the regional contribution was substantial in absolute terms too: 67% of additional estimated orders came from outside London.

Birmingham stands out, with estimated growth of approximately 40%.

For us, this is one of the most useful findings in the research. Looking only at London would miss much of the increase. A national total would capture it, but hide where it happened.

The local view changes the picture from “Deliveroo grew” to a more specific question: which markets and merchant groups generated that growth?

The contribution is clearer than the cause

There is unlikely to be one explanation for a change of this size across a mature delivery market.

Merchant selection, subscription value, loyalty offers, pricing and customer habits can all provide useful context. But an order comparison does not isolate the effect of each one.

The same distinction applies to the brands above. KFC’s contribution tells us that its estimated orders increased. It does not, on its own, tell us how much of that increase came from customer acquisition, repeat ordering, promotions or changes elsewhere in the market.

We see the research as a way to make those questions more precise. Instead of searching for one explanation for 18% growth, we can examine the locations, brands and cities where the additional orders appeared.

That gives further research a much stronger starting point.

Did Deliveroo grow the market or gain share?

The next question is whether these additional orders represent a larger delivery market, a shift towards Deliveroo, or both.

This comparison cannot settle that. It follows Deliveroo, not the full change in orders across Deliveroo, Uber Eats and Just Eat over the same period.

Answering the market-share question requires comparable estimates for the competing platforms, with consistent geography, periods and coverage.

What the Deliveroo analysis offers is a more detailed account of its own growth. Most of the estimated increase came from locations already present a year earlier. Large chains and grocery made a substantial contribution, and markets outside London supplied most of the additional orders.

That is a more useful starting point than the national growth rate alone. It shows where to look next.

About the data

This article draws on Getplace’s independent estimates of Deliveroo UK orders for August 2025 and August 2026, using proprietary data and statistical modelling.

The supplied analysis groups locations by whether they were present in both periods, present only in August 2026, or present only in August 2025. Those classifications describe platform presence, not confirmed business openings or closures.

Figures are estimates, not official platform disclosures. Contributions describe changes within the model and should not be interpreted as proof of causation. Percentages and totals are rounded where appropriate.

Contact Getplace to discuss delivery-platform order estimates and local market comparisons.

Disclaimer: This analysis contains independent Getplace.io estimates produced using proprietary data and statistical modelling for market-research and informational purposes. Figures may differ materially from actual results. They are not official or audited Deliveroo or DoorDash figures and have not been provided, verified or endorsed by those companies. Getplace.io is independent of and is not affiliated with, sponsored by or endorsed by any company referenced. Brand names are used for identification and comparative research purposes.

Source

Getplace’s Deliveroo UK comparison for August 2025 and August 2026, supplied research notes and accompanying infographic. A summary was published in Denis Chernobaev’s LinkedIn post.