In this article, we will take a closer look at some real-life examples of businesses that failed due to poor location choices, and provide valuable insights and tips for finding the perfect location for your restaurant or store.
Pinkberry Frozen Yogurt - Location: Selfridges, London
Pinkberry Frozen Yogurt is a popular dessert chain in the United States that decided to expand into the UK market. They opened their first store in the prestigious Selfridges department store in London, but unfortunately, the location of the store was not ideal. Despite being situated on a busy high street, the store was located in a corner that was difficult to spot, leading to low visibility and poor sales. This demonstrates the importance of not only being in a busy area but also having a prominent and visible storefront.
American Apparel - Location: Brompton Road, London
American Apparel is a popular clothing brand that opened a store in Knightsbridge, a high-end shopping district in London. However, the location of the store was far from the main shopping areas, making it difficult for customers to find. Additionally, the store was situated on a side street with low footfall, which further impacted its visibility and sales. This highlights the importance of not only being in a popular area but also being in a prominent location within that area.
Chocolate Lounge - Location: Nottingham
The Chocolate Lounge was a dessert café in Nottingham that offered delicious desserts in a cozy and inviting atmosphere. However, its location on a side street with low footfall led to poor sales and the café eventually closed down. This demonstrates the importance of choosing a location that is easily accessible and visible to potential customers, and not being too far away from popular areas.
Tesco - Location: Bristol
Tesco is the largest supermarket chain in the UK, but even they can make mistakes when it comes to choosing a location. They opened a store in a residential area in Bristol, which was too far from the main road and did not have enough parking spaces. As a result, the store suffered from low footfall and poor sales. This demonstrates the importance of choosing a location that is easily accessible by car, as well as public transport.
Harrods - Location: Buenos Aires, Argentina
Harrods is a luxury department store that opened a store in Buenos Aires, Argentina. Despite being a luxurious brand, the store was located in a less affluent area of the city, leading to low sales and eventually closing down. This highlights the importance of understanding the demographics of the area where you are considering opening your business.
To avoid making these mistakes, it's important to use a location finding service like Getplace.io. With its data-driven insights, you can make informed decisions based on key factors such as footfall, demographics, competition, and accessibility. By seeing multiple layers of data on one map, you can easily find the perfect location for your restaurant or store.
In conclusion, choosing the right location for your restaurant or store is crucial to its success. By learning from the mistakes of others and using a location finding service like Getplace.io, you can increase your chances of success and avoid costly mistakes. Remember to consider factors such as accessibility, visibility, and demographics when choosing a location, and use data-driven insights to make informed decisions.